Is it a bird? Is a plane? No… it’s the Sydney Writers’ Festival!

Superman, watch out! Thanks to Xray Doll and the Sydney Writers’ Festival, the Sydney skyline has been commandeered by a flock of books.

Xray Doll were absolutely chuffed to be selected to work on the campaign for this year’s festival, and working with ol’ favourites BWM was the cherry on the cake.

Enough rambling, check out our handy work below (and some close-ups here)