It wasn’t all bodies-in-a-barrel and ye olde violence on the “Don’t Drink Alone” shoot. Just, um, most of the time.
Here’s the Xray Doll team and Gregg Peek of Peek Tours taking a moment during shooting.
Late last year Xray Doll combined forces with Sydney-based tourism company Peek Tours for its Rocks Pub Walk campaign.
The campaign, titled “Don’t Drink Alone”, evokes a moody and menacing atmosphere, with each shot referring to one of the stories told during the Pub Walk.
Interestingly enough though, despite the muted tone and implied violence, it seems one of the below shots was a little too visual and was banned by the powers that be. Nup, not the body in the barrel. Nah-uh, it’s not the bloodied boot. It’s the sock pic. For reals.
Anyway, despite that minor and unforeseeable hiccup, the Xray Doll team did damn well to knock out the creative concept and execute the campaign in just one month.
We are armed to the teeth with tinsel and we’re not afraid to use it! Clearly…
Before we all abandon our desks and hit our holiday stride, we want to thank everyone for their support this year and wish y’all a MERRY CHRISTMAS AND HAPPY NEW YEAR!
Have a fantastic break and we look forward to seeing you in the brand-spanking New Year!
Best wishes from the Xray Dolls