Xray Doll and Peek Tours: “Don’t Drink Alone” Campaign

Late last year Xray Doll combined forces with Sydney-based tourism company Peek ToursĀ for its Rocks Pub Walk campaign.

The campaign, titled “Don’t Drink Alone”, evokes a moody and menacing atmosphere, with each shot referring to one of the stories told during the Pub Walk.

Interestingly enough though, despite the muted tone and implied violence, it seems one of the below shots was a little too visual and was banned by the powers that be. Nup, not the body in the barrel. Nah-uh, it’s not the bloodied boot. It’s the sock pic. For reals.

Anyway, despite that minor and unforeseeable hiccup, the Xray Doll team did damn well to knock out the creative concept and execute the campaign in just one month.